Noovo

Van conversions are complex and arduous, and they rarely provide a viable alternative for full-time living. Noovo has changed that. Before kicking off the design project, our team took a few of their vans on a three-week road trip. Each day was filled with adventure, traveling off-grid in style and complete comfort. We returned with a deeper appreciation for the energy and drive behind their business.

We partnered with Noovo to build their brand from the ground up—developing their name, logo, website, merchandising, and more. Our scope included crafting compelling messaging and creating a van configurator to drive revenue. We also aided in developing and implementing a strategic plan to maximize their marketing performance.

The final deliverables generated millions in pre-orders within just 90 days of launch. Through our partnership, we propelled Noovo from a startup to a category leader. This collaboration was more than just cultivating adventure, together we created a van that people truly call home.