Rivian

We partnered with Rivian to launch their brand and establish the foundations of their digital presence.

Working closely with the founding team, we helped build anticipation for the debut of their Electric Adventure Vehicles, driving ~71,000 pre-orders (valued at approximately $5.68 billion). This collaboration set the stage for Rivian’s success and revealed their brand to the world.

The goals of the project were the following:

- Showcase Rivian's visionary innovation
- Build investor and media confidence as the automaker of the future
- Drive pre-orders.